Building content for the goods: technical descriptions, photos.

One of the most critical steps in e-commerce real goods - is to create a qualitative description of the goods, ie more detailed description of the goods. This is primarily the purchaser that it has become clear that this is the product that he needs it or not, so the filling online store (website) text content (technical specifications), and photos of the goods - one of the necessary tasks. The very first impression of the site, which receives a visitor - a visual impression of its content.

We have a opportunity to shape the description of goods in two different ways:

• in the form of continuous text, which is stored in one cell, usually in the Description field ( "copy-paste", Copy | Paste);
• forming characteristics of the goods and their value in the form of additional fields for the goods. Ie store information in the form of structured data (characteristic + value).

Photos of goods and their description - is the key to successful sales. If you develop a database of content on the basis of structured data (second paragraph above), then you have in the future it might be possible to create a system of filtering products based on their attributes (features, characteristics), ie your customers will be able to perform filtering on the performance of its products, such as the essence of "printer" the buyer can set a filter on the characteristics of goods such as: "Print Speed", "Color", etc. But this opportunity to clarify the developer of your online store.